The speed of digital marketing is increasing continuously. With more content, data, tools, and channels than we have, it’s hard to keep up with what’s available. The amount of time we spend sitting at our desks on a browser is unreal. To make the most of your time, here is a compilation of 12 Chrome extensions that will make the hours you spend on your browser more efficient and effective. (Categorized into SEO, Content, Analytics, Screen Capture, and Research Organization)
SEO Pro Extension, SEO pro, is a new extension created by Christina Azarenko in Marketing Syrup. It examines and analyzes every important SEO component of the webpage. With the click of a button, you get an overview of important things like title, description, canonical, and meta robot data. Work your way through the tabs and you see each header tag, the page’s HTTP status internal and external links, and schema breakdowns found on the page. This is a very quick and efficient way to evaluate a page to see if a problem exists.
Created by SEMRush, SEO Quake provides core SEO metrics for conducting a mini-SEO audit on any webpage. Review the basics like page title, description, and header tags. But, it goes deeper to show the keyword density and provides a diagnostic report of the page. If you link the extension to a free SEMRush account you will get backlinks and traffic data. This is ideal for SEOs who want a quick look at core page metrics or casual marketers and site owners who want a high-level look at how well their pages are optimized.
Cost:- Free (connect to SEMRush account for more features)
Keywords Everywhere provide keyword search volume, cost per click, competition, and keyword trend data for a website.
You can see the most popular keywords and their estimated traffic on any given webpage. The extension is a menu that allows you to choose what you want to learn about a page, which takes you to the Keywords Everywhere page for further analysis.
Cost:- Free+premium (Buy credits for each keyword)
If you’re looking for a tool to analyze the headlines of your blog posts, Headline Studio has you covered.
Enter your proposed title and the title analyzer will give you tons of suggestions on how to change the wording to make your headlines more impactful. The goal of this tool is to improve click-through rates and increase engagement.
Cost:- Free (requires an account, but is free)
WordTune is an AI-driven writing companion that suggests ways to improve clarity, accuracy, and impact in your writing.
If you want to send emails, write blog posts, or chat, this is the tool for you. WordTune will suggest ways to clean up the highlighted text. With the free version, you are limited to basic suggestions – the paid version allows you to choose different voices.
This is really useful when you want to tighten up your phrases.
I used Wordtune to write this post, so don’t blame me if the writing is bad?
Cost:- Free + Paid plans
Google Analytics Opt Out
Any digital marketer who spends time on their own or a client’s site needs to Google Analytics opt-out. Using this extension prevents GA from being activated on every site you visit.
This is important when working with low-traffic sites or when heavily testing site elements and don’t want your metrics to affect actual users.
I keep it on all the time so that I don’t forget to turn it on when I need it. If you’re testing actions you want to pass to Google Analytics, don’t forget to temporarily turn it off.
Google Tag Assistant
Knowing which Google tags are being activated on a website is helpful when troubleshooting tracking issues. Google Tag Assistant is a unique way to check if a Google Tag is loading when a webpage is loading.
You can use Tag Assistant to check whether your website is activating Google Tags correctly. If you visit a page, the Tag Assistant will tell you what tags are present, any errors found, and what suggestions you can make to improve your implementation. Most Google tags are checked, including Google Analytics, AdWords conversion tracking, and Google Tag Manager.
As a web analyst, I use omnibug all the time. It also goes beyond Google Tag Assistant’s reporting on tags being activated on many different platforms, including Google, Facebook, Twitter, Adobe, and many more.
It gives a specific description of each tag and shows the data being sent to each platform. This is invaluable for troubleshooting tags.
Awesome Screenshots are an easy way to get screenshots and recordings to share with people. After taking a screen capture, you can edit, markup, and share the link with anyone.
To capture video, you can record your screen and yourself with your camera. It is an easy way to send people quick and effective communication.
Cost:- Free + Paid Plans
Loom is the powerhouse in the video screen capture market. Loom allows you to record your screen, voice, and face for instantly shareable video. This can save you time by stopping you from typing an email and help explain things more easily.
Whether you’re hiring new employees, troubleshooting customer issues, or doing code reviews, Loom can help you communicate quickly and clearly.
Cost:- Free + Paid Plans
You know all those random links you send yourself so you don’t forget about blog posts or social posts. Swpely lets you store everything you find on the web in one organized and easy-to-use place. Plus, share your Swipe files with others.
Evernote Web Clipper
You can use Evernote Web Clipper to save interesting things you find on the web to Evernote. Highlight important information, take screenshots, annotate and clip any webpage you like and access it anytime.
Cost:- Free + Paid Plans
Wrapping it up
Chrome extensions don’t automatically make you a better marketer, but they’ll make better use of your time, and who doesn’t need a little extra time?
There are other Chrome extensions you’ve used in marketing – let me know!