Google Ads. If you don’t know how to optimize them to maximize their impact, they can be a challenge.

Google is the largest search engine. Millions of people log on every day to ask questions, find solutions to problems, and shop.

Therefore, it pays to be upfront and center for your ideal audience – so that when they type in that magical search query, your brand is the first thing they see. More relevant traffic, higher conversion rates, and new customers who become brand loyalists.

How do you optimize your Google ad copy?

An expert PPC agency in India will understand this, and engaging their services is usually the most effective way to make sure that whatever PPC marketing efforts you undertake are structured in the most impactful way; optimized for success. They can ensure that your messaging reaches the right audience at the right time.

In case you want a little more information before you hire a PPC agency, we’ve compiled a few tips from these top PPC agencies in India to assist you.

Optimised Headings

A good Google ad copy follows this rule. Make sure your headings are clear. Don’t forget this.

There is no greater waste of your hard-earned marketing budgets than not utilizing the headings within the Google ad set up properly. A simple way to improve your ad quality is to ensure your heading 1 contains, or consists of, the keywords that your account is targeting within this ad group.

When it comes to optimizing Google ad copy – heading 1, will this change from ad group to ad group? It will always be your primary keyword.

Why is that?

In this way, if a user types in “Blonde hair extensions”, for example, when your optimized ad pops up, the user sees “Blonde hair extensions” at the top. Your position in the SERPs is affected by factors such as your account budget, ad quality score, search impression share, and more.

In this case, it’s obvious that this is an ad that sells exactly what this in-market user is looking for.

However, don’t keyword stuff. Your ads will have a higher chance of catching and holding the attention of your users if you insert the targeted keyword in the right places. Additionally, you should opt for keyword variations in your ads since there are multiple keywords you’ll likely target in your ad group – unless you’re going for a single keyword ad group, in which case you can just use one word.

By testing out different variations of your primary targeted keywords in the copy, you will be able to find out which is the most effective. Understand what messaging your ideal audience prefers.

Your Ad Copy Should Be Broken Down Into Key Factors

Ad Copy

When it comes to connecting with your target audience, your ad copy messaging is crucial. So it needs to resonate with them, whether you address a pain point that’s understood to be a commonality, offer benefits that distinguish you from your competitors, or offer something that will entice them into converting.

You should tailor your ad copy to what your audience is looking for as much as possible. When it comes to structuring your ads, there are best practices when it comes to creating content for PPC.

In each ad, your users should be able to discern the following:

  • Product/Service Features

  • Business USPs

  • Call To Action

If you are running a health insurance program, then you can break down the components as follows:

  • Product Features – Low Premium, Fixed Prices, Quick Claim Settlement, Free Check Ups

  • Benefits – Maximum Insurance Coverage, Cashless Treatment, Tax Benefits

  • Call To Actions – Get A Simple Quote Now, Get Insured Today, Get A Free Quote Today

By doing this, you not only streamline the process in which you create your ads, but you also ensure that when users see your ads, they receive relevant information. This results in more effective ads and higher conversion rates.

Use Appropriate Call to Actions

It is more likely than not that your ads will contain Call To Actions (CTAs) that motivate users to click through to your landing page and convert.

Depending on the industry, like the law industry, ad copy should promote business-specific USPs rather than a CTA, since users are already looking for lawyers if they’re searching for these services.

“Get in touch now” is a wasted headline in this case, since if your audience is already searching for “Family lawyers in London”, they will get in touch anyway because they are further along the funnel than someone looking for good running shoes, for example.

Many ads will, however, require a CTA to drive that Click Through Rate. Therefore, you need to use CTAs that are appropriate and effective.

Examples include:

  • Save X% Off Now

  • Book Now

  • While Stocks Last

  • Get £X Off Now

It sets the tone for the ad and explains what users can expect.

Lead generation and non-sale-focused eCommerce campaigns, on the other hand, might employ a less sales-heavy approach in order to motivate their users.

  • Get In Touch Today

  • Speak To Our Team

  • Explore Our Ranges

  • Shop The Collection

  • Contact Us

  • Shop Now

  • Explore New Season Arrivals

A/B Testing

A/B testing is a fundamental part of optimization, even if it is not strictly optimizing at first. Particularly when it comes to finding the message that works best for your intended audience.

A/B testing multiple variations of your ad copy will allow you to run these to your users, and check their effectiveness after the ads have started generating data after leaving the learning phase.

Depending on your core KPIs, you can prioritize those that drive the best engagement, most conversions, or highest level of performance while pausing those that don’t.

A/B testing enables you to successfully test different messaging and fine-tune your ad copy to specific offerings, language usages, and tone of voice that will result in a higher level of engagement and conversions.

It’s all about finding a message that fits your users, and this will vary from client to client and campaign to campaign based on the message, the offer, and the product/service.

Moreover, a PPC agency can help you maximise your ad budgets, increase conversions, and optimize your accounts to meet your goals if you’re not sure how to proceed with your ad copy. Contact The Good Marketer today and count on them.

Home/Digital Marketing/Here are 3 ways to optimise your Google Ad Copy

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Published On: October 28th, 2021 / Categories: Digital Marketing /

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