Which is better for you, Shopify or Wix?

When it comes to building a website for your business or project, Wix and Shopify are two of the best options available. Initially, they might appear to offer pretty much the same features and tools. However, they differ in many important ways.

In other words, before you sign up and begin building your online business, take some time to understand which is better: Wix or Shopify? In addition, which platform is best suited to your specific needs? We will compare Wix vs. Shopify in 9 key areas:

  • General overview

  • Pricing and value

  • Payment gateways and transaction fees

  • Ecommerce

  • Themes and design

  • Apps

  • POS

  • Customer support and guidance

  • Dropshipping

Let’s get started!

(Disclosure: Although Shopify inc. strives to publish objective, accurate, and factual content, this article may contain biased opinions.)

Wix vs. Shopify: General Overview

Wix began as a website builder for people who wanted to create content-based websites. It was used to build brochure websites, blogs, and news sites. Therefore, it was a good choice for freelancers and small service-based businesses.

Shopify, on the other hand, was designed specifically to help businesses build and manage online stores. Therefore, entrepreneurs, ecommerce businesses, and dropshippers preferred it.

Today, both platforms offer a wide range of tools. Shopify and Wix both enable you to build a website without knowing coding, sell products online, and offer integrated point-of-sale (POS) solutions for in-person sales. In addition, either platform can be used to build a content-based or e-commerce website.

While Shopify is still focused exclusively on business tools, Wix casts a wider net as a website builder that also has ecommerce features.

In their homepage headlines, Shopify writes, “Anyone, anywhere, can start a business.”.

According to Wix, “Create a website you’re proud of.”

Shopify vs Wix: Pricing and Value

Let’s compare Wix and Shopify’s pricing plans.

Wix offers a variety of pricing plans. There are five plans for building a website:

  • Free (with limited features and Wix ads)

  • Combo: $14 per month

  • Unlimited: $18 per month

  • Pro: $23 per month

  • VIP: $39 per month

There are 4 Business and Ecommerce plans:

  • Business Basic: $23 per month
  • Business Unlimited: $27 per month
  • Business VIP: $49 per month
  • Enterprise: Custom pricing

Shopify offers 5 pricing plans, but there are 3 core plans available:

  • Basic Shopify: $29 per month

  • Shopify: $79 per month

  • Shopify Advanced: $299 per month

There is also Shopify Plus – the platform’s enterprise solution – and Shopify Lite – which allows you to accept payments online but doesn’t provide an eCommerce website.

Wix’s plans have significant limitations. For example, the 3 business plans limit storage to 25GB, 35GB, and 50GB, respectively. You are also limited to 5 hours and 10 hours of video uploads on the two cheaper business plans. Wix also allows users to create 100 pages per website.

Shopify, on the other hand, offers unlimited storage, bandwidth, and website pages.

Wix’s free plan may seem like a great option at first glance. However, this plan offers very limited features. For example, you can’t connect a domain name, so your site address will be “mywebsite.wixsite.com” and Wix ads will appear on every page. However, it is a great way to learn more about the platform.

In contrast, Shopify offers a free 14-day trial so that you can experience the platform before committing.

What do you think?

The cost of Wix is lower if you are building a ‘general’ content-based website. Wix has slightly more affordable plans than Shopify if you’re going to create a business website.

If you want to find out whether Wix or Shopify offers more value, you’ll need to compare their respective ecommerce features. Shopify has some incredibly powerful tools in this regard.

Shopify vs Wix: Payment Gateways and Transaction Fees

Considering the pricing, you should also consider each platform’s transaction fees that can have a significant impact on your website’s monthly costs.

More than 50 payment gateways are integrated with Wix, including Stripe and PayPal Powered by Braintree. In addition, it has its own payment gateway, Wix Payments, which charges 2.9% of the transaction amount, plus $0.30.

Shopify, on the other hand, integrates with more than 100 payment gateways and even has its own, called Shopify Payments.

Unlike Shopify Payments, Wix Payments is only available in 14 countries worldwide, while Shopify Payments is available in 17.

The Shopify Basic plan has the same transaction fees as Wix – 2.9% plus $0.30 per transaction. When your business grows, this fee decreases to 2.6% and 2.4%, respectively, when you upgrade to the Shopify and Shopify Advanced plans.

Though you could integrate one of the third-party gateways, Wix Payments and Shopify Payments are the easiest ways to start accepting payments.

So, it appears that Shopify has an edge here – the money saved from a decrease in transaction fees will add up over time as your business grows.

Shopify vs Wix for Ecommerce

This section is especially important if you plan to start a business, take it online, or earn money through your website.

What’s the deal?

Ecommerce features are available only on Wix’s Business and Ecommerce plans, while Shopify’s plans include ecommerce capabilities out of the box.

With Wix, you can sell virtually anything. Overall, Shopify offers more advanced ecommerce functionality, as the platform is entirely dedicated to eCommerce.

In recent years, selling to consumers in other countries has become easier. Therefore, cross-border eCommerce presents an exciting opportunity for online businesses.

Wix makes it easy for users to display prices in the shopper’s local currency. However, website visitors cannot check out in their local currency, which is an important aspect of online sales. In contrast, Shopify’s multi-currency features allow shoppers to view prices and check out in their local currency.

Due to reasons like these, Shopify is the platform of choice for brands like Gymshark, Fitbit, KKW Beauty, and Wholefoods.

Shopify allows you to start small and grow into an enterprise brand.

Shopify vs Wix: Theme and Design

Building a website requires a lot of design.

Wix offers more than 800 templates, which is significantly more than Shopify’s 9 free themes and 72 paid themes. Theme Forest also offers more than 1,200 Shopify themes from third parties.

Wix’s 800 free templates still offer more choice out-of-the-box than Shopify.

You should know that Shopify’s themes are all responsive – which means they automatically adjust to whatever screen you’re viewing them on. On the other hand, Wix’s themes use ‘absolute positioning,’ which means the elements are arranged by pixels. You’ll have to create three versions of your design for desktops, mobiles, and tablets, which means it takes more time to create new pages or make changes.

Additionally, Shopify allows you to change your theme in just a few clicks. If you want to redesign your Wix website, you’ll need to rebuild your entire website.

In terms of design flexibility, Shopify is the clear winner.

Obviously, Shopify’s themes are geared toward eCommerce. Shopify may be a better option for you if you need an optimized eCommerce website.

Shopify vs Wix: Apps

Both Wix and Shopify have app stores where you can add additional tools and features to your store.

Wix’s AppMarket offers over 250 apps and integrations.

There are more than 6,000 apps and integrations in the Shopify App Store that you can use to improve your website and POS.

Shopify vs Wix: POS

Next, let’s compare Wix and Shopify’s point of sale (POS) solutions.

Through integrated hardware, you can sell in-person using your online and offline inventory, sales management, and customer data.

Through Shopify POS and a range of POS hardware, Shopify provides an all-in-one solution.

Wix also has its own POS system – Wix POS.

Wix POS just launched in June 2021 and is only available to U.S.-based merchants. Therefore, most Wix users will have to set up a POS integration with a service like Square or SumUp.

Shopify POS is a key feature of the platform that has been around for quite some time. Because of this, Shopify POS is available on every pricing plan – including Shopify Lite for $9 per month. In addition, Shopify offers dedicated POS reporting and support.

Thus, Shopify POS is more streamlined and integrated into Shopify than Wix POS.

Shopify vs Wix: Customer Support and Guidance

In order to get the most out of Wix and Shopify, new users must overcome learning curves. It’s therefore essential to consider the resources and customer support that each service offers.

It has a help center, a blog, and a forum. Support is also available via email and phone.

Shopify has a comprehensive help center and a plethora of blog posts. Unlike Wix, Shopify offers 3 forms of customer support: email, phone, and live chat.

Both platforms offer 24/7 support. Wix, however, only offers customer support in nine languages, whereas Shopify offers 21.

Shopify offers free online courses taught by experts and influencers such as Daymond John and Tim Ferris. As well as actionable strategies and marketing advice, the Shopify Masters podcast is jam-packed with actionable information. There is also a highly active Shopify forum, which is a great place to network and learn.

The community and support surrounding Shopify make it the clear winner.

Shopify vs Wix: Dropshipping

Dropshipping is a method of sourcing products and fulfilling orders without purchasing inventory or managing logistics upfront. Therefore, it is an excellent way to start a business or expand product lines rapidly.

Here is how dropshipping works:

You can dropship all kinds of products online or use print-on-demand services like Printify and Printful to sell products featuring your brand or designs.

Both platforms allow users to dropship, but which is better, Wix or Shopify?

With third-party apps such as Modalyst, Spocket, and Printify, Wix provides dropshipping capabilities. To dropship, you’ll need to upgrade to the Business Unlimited plan – and, confusingly, this plan limits the number of dropshipping products you can sell to 250. It’s not ideal for budding entrepreneurs looking to scale while keeping overheads to a minimum.

Shopify has a host of dropshipping apps available on all its plans with no product limits, including Modalyst, Spocket, Printify, and Printful.

Shopify also provides its own dedicated dropshipping app: MarketFlue (that’s us!). MarketFlue enables you to add thousands of dropshipping products to your store quickly and start selling them online.

Ultimately, Shopify offers more dropshipping options with no product limits. Not only that, but MarketFlue also offers a highly streamlined approach to dropshipping.

Is Shopify or Wix better?

Both Shopify and Wix are fantastic platforms for building a website and growing a business.

What do we think? You can’t beat Shopify’s focus on all things commerce if you’re looking to sell anything online, start a business, or grow an existing business. Here are some key takeaways to remember:

Shopify offers unlimited storage and bandwidth on every plan – Wix has limitations.
As your business grows and you upgrade to a higher plan, Shopify Payments’ transaction fees reduce.
Shopify allows customers to check out in multiple currencies – this feature isn’t available with Wix.
Wix requires you to redesign your site if you wish to change templates – Shopify allows you to switch templates without redesigning.
Shopify’s website templates are responsive, but Wix’s aren’t.
Shopify’s POS solution is available to every user, which is more convenient than using Wix’s third-party integrations.
Wix has fewer educational resources than Shopify.
Shopify offers access to 6,000 apps and integrations, far more than Wix – including dropshipping options.
Wix does not offer live chat support.
Which platform do you prefer? Let us know in the comments!

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Published On: October 19th, 2021 / Categories: Digital Marketing /

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